Premom App Alternative: Period Trackers Without FTC Data-Sharing Violations
TLDR
The FTC took enforcement action against Easy Healthcare (Premom) in 2023 for sharing precise location and health data with two Chinese analytics firms, allegedly in violation of HIPAA. Floriva stores data on-device and has no analytics integrations.
Source: FTC v. Easy Healthcare Corporation (Premom), May 2023
| Feature | Premom | Floriva |
|---|---|---|
| Pricing | Free / subscription | From $2.99/month |
| Data storage | Cloud servers | On-device only |
| Account required | Yes | No |
| Data sold to advertisers | Documented history | Never — no data to sell |
| Subpoena-proof | No | Yes — data never on our servers |
Floriva stores your data on-device — no account required, nothing to subpoena.
What the FTC Found
In May 2023, the FTC filed an enforcement action against Easy Healthcare Corporation, the company behind the Premom ovulation tracking app. The complaint alleged that Premom shared users’ sensitive health data — including precise location information and reproductive health details — with two Chinese analytics firms, Umeng and Jiguang (also known as JPush), without obtaining required user consent. The FTC alleged these practices violated HIPAA.
Premom is a fertility-focused app that integrates with LH test strips for ovulation detection and offers BBT tracking with a prediction algorithm. These are legitimately useful features for users trying to conceive. The FTC action was not about the features — it was about what happened to the health data those features collected.
The Analytics Integration Problem
The mechanism behind the FTC complaint was analytics SDK integration. Premom had embedded third-party analytics tools that transmitted user data to external firms. This is the same category of problem the FTC identified with Flo — embedding analytics software that sends health data to third parties as a side effect of standard app instrumentation.
The core issue is structural: cloud-based apps that integrate third-party analytics tools create data flows that may not be visible to users or even fully understood by the development teams that implemented them. Sensitive health data passes through code the app developer did not write and may not fully audit.
How Floriva Compares
Floriva has no third-party analytics integrations. Your data is stored on your device and never transmitted to our servers or anyone else’s. There is no analytics SDK to create unintended data flows and no cloud storage to be subject to legal process. For users who found Premom’s fertility features valuable but were concerned by the FTC enforcement action, Floriva offers cycle and ovulation tracking with an architecture that makes the Premom data flow scenario structurally impossible.
What happened with Premom and the FTC?
In May 2023, the FTC took enforcement action against Easy Healthcare Corporation, which operates the Premom ovulation tracking app. The complaint alleged that Premom shared users' precise location data and sensitive reproductive health data with two Chinese analytics firms — Umeng and Jiguang/JPush — without obtaining required consent, and that this sharing violated HIPAA. The FTC action is documented at ftc.gov/news-events/news/press-releases/2023/05.
PROS & CONS
Premom
Pros
- LH test strip integration
- Fertility-focused features
- BBT tracking algorithm
Cons
- FTC enforcement action (2023)
- Data shared with Chinese analytics firms
- Alleged HIPAA violations
- Cloud-based
Frequently Asked Questions
What did Premom do with user data?
Is Premom safe to use now?
Ready to track with real privacy?
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